Alex McDonald writes in the Ecologist Magazine:
"...what is extraordinary about Riversimple is that their business model is trying to move away from the current auto industry practice that has left us with the inefficient, one-size-fits-all car.
The first departure from the conventional business plan is that the designs of the car will be released under an open source licence. This allows people to freely build on ideas and designs, speeding up innovation and enabling technologies to be quickly improved, meeting the needs of people rather than markets.
'There is such a yawning gap between the environmental performance of cars and what is sustainable, that I don’t believe a purely competitive world can ever get us there,' says Hugo Spowers, the brains behind Riversimple.'[open source] really does produce this constant and very rapid drive toward absolute excellence, which I think is needed in the current circumstances. I have precious little faith in regulation ever pushing us in that direction.'
Good Luck to them!
For more info see Riversimple.
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